The above link shows demo linkets. To be clicked by anyone; you don’t need to own a linket. Click [Candies]. You get a page for some real candy site.
Suppose you sell flowers. You want the domain flowers.com. If you visit the domain, it redirects to 1800flowers.com. The latter is a well known US firm. It has that domain under its own name, and gets traffic from visitors attracted to its brand. There is another group of buyers who don’t care which seller they go to. They are likely to just look for the generic flowers.com. Hence the firm bought the latter domain and pointed it to 1800flowers.com. This is multchannel marketing, using a generic brand.
You cannot get flowers.com. So you buy [Flowers] and want to use that as your brand. You want to point it to your own flower selling site. You buy a cheap domain, like flowers123.org directly from a domain Registrar. You buy it for the default and cheap price (eg $12/year). Whereas if you want a flower domain already owned by someone, they might want $thousands. With flowers123.org, you make your own pages, using whatever website editor you wish. (WordPress,Wix and Weebly are examples.) See this example of a flower selling site:
See the yellow [flowers] label at the top of the page. Pretend that is your linket. You promote [flowers], notflowers123.org which appears in the address bar. But currently [flowers] does not go to flowers123.org.
Write your linket at the top of your home page, as a label, under the address bar. Consider doing so on EVERY page of your site. This emphasizes the linket as your brand, and not the domain in the address bar URL.
You can even avoid the cost of getting a cheap domain. Wix lets you make webpages and a website (but they have to be done in Wix), parked at a subdomain of wixsite.com. You avoid the domain cost and having to find (and pay for) an Internet address for your site.
Use the above link to change where your linket points. In the page it points to, there are 3 input boxes. Type [Flowers] in the first box. Type the password in the second box. Ask us (firstname.lastname@example.org) for this password. In the third box, type http://flowers123.org. Press Update.
This tells the database to store the pair ( [Flowers], http://flowers123.org ). Go back to the Sample Linkets page, Press [Flowers]. Now this button takes the user to flowers123.org.
You want to promote [Flowers]. At webpages outside your domain you write [flowers] as a clickable object, like a button having the label [Flowers]. (The SDK page gives details.) When a user at that external page clicks the button, it takes her to the site with the label [Flowers].
You might ask, at those outside pages, why not just put a standard URL pointing directly to flowers123.org? That way you don’t need to use any linket. Correct! You bought flowers123.org because you could not afford flowers.com. But if you don’t use a linket then your brand is flowers123.org, not [Flowers]. The choice is yours. If you buy a linket [Flowers] then you can use it as your brand. Or your brand is flowers123.org. Which is easier for customers to remember?
Warning! If you think you’ll just use flowers123.org as your brand, beware. Customers have to remember the 123 part. They also have to remember the suffix. There are now 1000 Top Level Domains, each with its own suffix. A customer who remembers 123 but gets confused about the suffix might go to flowers123.com.au or flowers123.info. There is a heavier mental load on her than to remember [Flowers].
Hang on! This started because someone already owns flowers.com. This actually happened. flowers.com is owned by 1800flowers.com. flowers.com is for buyers who don’t care where they buy from. Whereas buyers to go directly to 1800flowers.com might want just that firm.
What can you do if [Flowers] is taken?
One answer is the linket Registry is similar to the domain Registry. Only one owner of a brand at a time. First come first served. If you might need a given linket, do not tarry. Wait and someone else can get it.
The second answer is that unlike domains, linkets can be in any language. Look for the translation of flowers to another language appropriate for your region. Say you are in Russia, flowers.com is largely irrelevant. They do not use Roman letters. Flowers translates to цветы. But you cannot get цветы.com. Domain rules and browser problems prohibit this at present. You can immediately get the linket [цветы]. Why wait?
a) You want to sell flowers and cannot afford flowers.com. A competitor owns it.
e) You promote your linket to drive traffic to it. See SDK.
Example and Timing
We made an example site pointed to by [ ਫੁੱਲ ]. This means flowers in Punjabi. The site is in Punjabi. The example was done to show how you can do a site in a language that does not use the Roman alphabet.
The process for creating the Punjab Flowers example:
1) Use https://aws.amazon.com to add [ ਫੁੱਲ ] to Linket database (5 minutes) Ask us to do this.